Minesh Patel, partner at leading regional law firm, stevensdrake, believes the run-up to 2012 holds vast opportunities for the business community. 

 "Much of the press that has surrounded the 2012 Olympics has focused on the huge burden on the tax payer and questions over whether construction will be complete in time, but I think many people may be missing the point." "The fact of the matter is, we're hosting the Games, the political will and the investment to complete the work on time has been committed (and is being spent...right now!) and failure is not an option." 

"Whatever your business, there is an opportunity as the Games will need reliable and efficient support not just for the construction of the infrastructure and its ongoing repair and maintenance, but also food, drink, leisure, transport, distribution and waste management services, furniture and equipment suppliers, employment and agency recruitment services, accountancy, legal and other professional support as well as funding from banks and support from leasing companies."

 "Those businesses that plan for the Olympics, identify and gear up their resources and perfect their service/products, obtain any necessary operating licences or permits and get professional advice from their lawyers, accountants and involve their bank in the venture, stand the best chance of success." 

"Businesses should be thinking now about developing and protecting their brand and deal with any trade marks and copyright issues, draw up sensible employment contracts, terms and conditions of business, business plans and deal with any funding and property requirements now so that come 27th July 2012, they are focused, ready and able to concentrate on actually delivering a fantastic service or product." 

Published - June 2009 This article is provided for general information only. 

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